Marketing campaigns bring together several ~~kinds~~ of marketers. Some may specialize in inbound marketing, others may focus on outbound marketing, social media marketing, content marketing, or other areas.
Today, much of this collaboration between different marketers can be achieved using cloud-based applications and tools. As such, it is increasingly common for businesses to have remote marketing staff or hybrid working business models.

Other marketing tools increase the efficiency of the marketing department through other means. There are many tasks of a marketing campaign that can be time-consuming if done manually. Thanks to robotic process automation (RPA), it is possible for marketing teams to save time on these repetitive tasks and free up resources.
Today, there are also platforms as a service (PaaS) applications that simplify many tasks within the marketing department. It is easy to gauge the impact of your marketing strategies using tools like Google Analytics. You can find customer relationship management tools that automate certain interactions with customers in your sales funnel. Other tools, too, assist in automating email marketing.